How much does one credit cost?
How is the credit hierarchy structured?
Credits can live in two places:- Workspace pool — shared across all brands in the workspace
- Brand balance — allocated to a specific brand for dedicated spend
What do common flows cost?
Studio generations use per-model costs. Video scales with duration and model tier — Studio shows the estimated cost before you confirm a generation.
What about MCP tool usage?
MCP discovery tools (list_brands, list_models, get_credits, etc.) are free. Generation tools deduct credits against the API key’s associated brand balance and spend limit (up to 2,000 credits per API key, configurable in Connect → API Keys).
If you see an insufficient credits modal, top up the workspace pool or brand balance from Workspace → Credits, or wait for your plan’s credit renewal at the start of the next billing cycle.
Plans & Billing
See which plan includes how many monthly credits and how to top up.
How pricing works
Understand the full credit math for images, video, and audio.