What metrics are available?
Metrics are pulled directly from each platform’s API. Availability varies by platform and account type:- Reach & impressions
- Engagement
- Video performance
- Reach — unique accounts that saw the post
- Impressions — total times the post was displayed (including repeat views)
Some platforms (X, Snapchat) return a limited analytics set depending on your account tier. Fields unavailable from the platform API will appear as ”—” in the Elaris UI.
How do I read the analytics view?
The Analytics view is organized by post. Each row shows:- Post preview — thumbnail and caption snippet
- Platform — which connected account published it
- Published date — exact timestamp
- Key metrics — reach, engagement, and any platform-specific fields
What’s the difference between Scheduler Analytics and Insights?
Scheduler Analytics — organic posts
Scheduler Analytics — organic posts
Tracks performance for posts you published organically through the Scheduler. Best for measuring your content strategy and comparing posts over time.
Insights — paid ad campaigns
Insights — paid ad campaigns
Tracks performance across your paid ad spend on Meta, TikTok, and Snapchat. Includes creative-level scoring, cross-channel comparison, and predictive recommendations.Use Insights when you need to evaluate ad ROI or optimize creative spend.
Next steps
Insights
Measure paid ad performance across Meta, TikTok, and Snapchat
Compose & schedule
Create more posts based on what’s performing