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Insights is Elaris’s paid social analytics hub. It helps you figure out what creatives are working across your ad accounts so you can spend confidently and create more of what converts.

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Which ad platforms does Insights cover?

Insights connects to your paid ad accounts on Meta (Facebook & Instagram), TikTok, and Snapchat. Connect these during brand onboarding or later in Brand Identity → Info → Ad Accounts.

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What’s in each Insights tab?

High-level KPIs across all connected ad accounts. Use this as your daily performance dashboard — spend, impressions, reach, clicks, and conversions at a glance.
Set a consistent date range before comparing periods. The Overview respects the global date filter in the top bar.

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How does predictive creative scoring work?

Score a creative before you spend on it to estimate its likely performance. You can score from two places:

In-app scoring

Open any creative in the Insights → Creatives view or during campaign setup and click Score. Results appear in seconds.

MCP scoring

Call score_creative via the Elaris MCP. Pass the asset reference and target platform to get a score you can act on programmatically.
Use scores to prioritize variants — when Studio or Campaigns produces multiple versions, score them all and put budget behind the top performers first.

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How do I connect my ad accounts?

1

Go to brand onboarding or settings

During brand setup, you’ll be prompted to connect ad accounts. You can also do this any time from Brand Identity → Info → Ad Accounts.
2

Select a platform

Choose Meta, TikTok, or Snapchat and authorize via the platform’s OAuth flow.
3

Select the ad account

After authorization, pick the specific ad account(s) you want to pull data from.
4

Data starts flowing

Historical data (up to 90 days, platform-dependent) loads automatically. New data refreshes on a regular sync cadence.

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Frequently asked questions

Scheduler Analytics covers organic posts published through Elaris Scheduler. Insights covers paid ad campaigns running on Meta, TikTok, and Snapchat. Use both for a complete picture of your paid and organic performance.
Data sync frequency depends on the platform’s API limits. Most platforms refresh multiple times per day. The last sync timestamp is shown in the top right of the Insights dashboard.
Data export is available on select plans. Check your workspace plan details for export capabilities.

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Next steps

Brand onboarding

Connect ad accounts during brand setup

Campaigns

Create campaigns whose creatives you’ll track in Insights

Scheduler analytics

View organic post performance