> ## Documentation Index
> Fetch the complete documentation index at: https://elarislabs.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand onboarding

> Create a brand in Elaris by scraping your website — logos, colors, fonts, and brand guidelines are extracted automatically so every campaign and Studio project starts on-brand.

Brand onboarding gets your brand into Elaris in under two minutes. Paste your website URL and Elaris extracts your visual identity automatically. You can refine everything afterward.

## How do I create a brand?

<Steps>
  <Step title="Paste your website URL">
    Enter your primary marketing or brand site (e.g. `https://yourbrand.com`). Elaris's scraper fetches your homepage and key brand pages to extract identity signals.
  </Step>

  <Step title="Review the scraped identity">
    Confirm the extracted results:

    * **Logos** — primary, secondary, and icon variants
    * **Colors** — primary palette and neutrals
    * **Fonts** — heading and body typefaces
    * **Positioning** — tagline and brand voice captured from copy

    Edit any field that doesn't look right before proceeding.
  </Step>

  <Step title="Connect accounts (optional)">
    Link social accounts for **Scheduler** and ad accounts for **Insights** during setup. You can also skip this and connect accounts later from Brand Identity.

    Supported connections:

    * Social: Facebook, Instagram, TikTok, YouTube, X, LinkedIn, Snapchat
    * Ads: Meta, TikTok Ads, Snapchat Ads
  </Step>

  <Step title="Save the brand">
    Click **Save**. Your brand appears in your workspace brand list and becomes available across **Brand Identity**, **Studio**, **Campaigns**, and **Scheduler**.
  </Step>
</Steps>

<Note>
  Everything extracted during onboarding can be edited at any time. Go to **Brand Identity → Info** to update logos, colors, fonts, or guidelines.
</Note>

## What does the scraper extract?

<AccordionGroup>
  <Accordion title="Logos">
    The scraper identifies SVG and PNG logos embedded in your site's header, footer, and meta tags. It captures light and dark variants where available.
  </Accordion>

  <Accordion title="Colors">
    Primary brand colors are pulled from CSS custom properties, inline styles, and commonly used hex/RGB values across your pages. Up to 6 palette colors are extracted.
  </Accordion>

  <Accordion title="Fonts">
    Font families loaded via Google Fonts, Adobe Fonts, or `@font-face` declarations are detected and stored. Heading and body font roles are inferred from usage frequency.
  </Accordion>

  <Accordion title="Brand positioning">
    Hero headlines, meta descriptions, and tagline text are captured to seed your brand's voice and messaging guidelines.
  </Accordion>
</AccordionGroup>

<Tip>
  If your website uses a staging URL or is behind auth, provide a publicly accessible version for the best scrape results.
</Tip>

## What happens after onboarding?

Once your brand is created, it's available everywhere in Elaris:

<CardGroup cols={2}>
  <Card title="Brand Identity" icon="palette" href="/docs/brands/identity-and-assets">
    Edit logos, colors, fonts, and access your asset library
  </Card>

  <Card title="Studio brand packs" icon="layers" href="/docs/studio/brand-pack">
    Apply your brand automatically to Studio templates and compositions
  </Card>

  <Card title="Campaigns" icon="megaphone" href="/docs/campaigns/overview">
    Create ad campaigns tied to this brand
  </Card>

  <Card title="Insights" icon="chart-line" href="/docs/insights/overview">
    View paid ad performance for connected ad accounts
  </Card>
</CardGroup>